Market and Consumer Research

Our market and consumer research practice provides businesses with an in-depth understanding of their customers, competitors, and market environments. We help organizations make informed strategic decisions on product development, marketing, and expansion.

Core Services Include

• Brand Health & Equity Tracking
  Continuous evaluation of brand awareness, perception, and loyalty over time
• Product and Concept Testing
  Assessing new ideas, products, and packaging before market introduction
• Advertising and Communication Research
  Evaluating the effectiveness of advertising and media campaigns across digital and traditional platforms
• Customer Experience (CX) Studies
  Measuring satisfaction and service quality to strengthen customer relationships
• Retail and Shopper Research
  Understanding purchase drivers, retail channel dynamics, and point-of-sale behavior
• Pricing and Market Segmentation Studies
  Providing data-driven insights for pricing strategies and consumer segmentation

Methodologies Used

Quantitative surveys (CAPI, CATI, CAWI), eye-tracking and UX research, exit interviews, mystery shopping, and online communities